Saturday, September 5, 2009

Beer Review: Bud Select 55

Anheuser-Busch Inc. Budweiser Select 55

This is a new one for me. I don't know how long this has been out but it is most certainly an attempt to fight back at Miller's "MGD 64". With a whopping nine calorie difference they are most certainly coming out with guns blazing (there is sarcasm here). Before I go into depth with this I do want to point out that I will review this brew based on the style that was attempted. I won't compare it to a Triple IPA because everyone should already know that this is not going to have that much depth. This is a light light beer (or double light as I would like to call it). The 55 pours like any other Budweiser product with a light golden color and a short lived head. I can't smell anything besides a slight grainy aroma.

The flavor of this is almost impressive. Hear me out. This doesn't taste a whole lot lighter than a coors/bud light and it manages to cut out roughly half the calories. Calorie conscious people who enjoy very light beer would do well to try this. However, the alcohol content is an extremely low 2.3% ABV. So if you are attempting to get a buzz you should certainly look elsewhere. Also, if you enjoy the taste of a full bodied beer you should definitely avoid this. Bohemian style Pilsner this is not. This is more yellow seltzer than anything else. With maybe a little skunk flavor to mix things up.

The main problem I have with this personally is that I just can't see a need for it. Are there really people who drink Bud Light and ask if there is anything lighter? NA beers have more flavor than this. I do, however, think that the target demographic for this beer will love it. People who want to be seen drinking a beer but don't like the taste of it will never have it better. Experiment with this if you like but don't complain to me when you realize you spent the same amount of money on half the beer.

Final Score: 60% (Successful in Being Light, Failure in Retaining Flavor)

31 comments:

Bert Werd said...

As you point out, was there someone at Applebee's enjoying a mouth-watering, half-priced app, washing it down with Bud Light, who said aloud "this by no means is light enough for my nonexistent taste buds!"

I peg the targeted demographic as in-line skaters who love rolling down the bike trail looking svelte in spandex.

With such a low abv, I think it's a viable option for DDs. "Miss, when you get a moment, would you grab me a Select 55? I'm driving home tonight, thanks."

I wondered if you could truly get drunk off it. So I bought a 12 pack, started drinking, and video recorded my progress. Here's the result: http://www.youtube.com/watch?v=tavjcpccXOU

p.s. I researched the abv as 2.4%?

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Hi LumbeerJohn!
I love bitter Pilsner beer style. I think that bud was made for ladies or for men with a palate of lady. Besides, the alcohol content is so low 2.3%. I still don't get why anyone would want to be seen having a beer when that person is not enjoying it... Which's their big deal?

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